INNINGS FESTIVAL
For this project, I created a visual identity for the Innings Festival, a music festival I chose because it’s close to home and uniquely blends live music with sports culture. I leaned into a retro-inspired direction to match the festival’s nostalgic feel while also bringing in a fun, rock ’n’ roll energy. The goal was to balance bold, playful visuals with a strong, cohesive system that reflects both the music and athletic influence of the event.